Brand
Brand
Lacoste
In 1926, this always-stylish sportsman asked his buddy Robert George to design a crocodile insignia for a white jacket - the first appearance of that now-famous mark. Lacoste won the singles and doubles titles at the French Open and Wimbledon that year, as well as the US Open singles crown. He also pioneered the use of a short-sleeved shirt, inspired by polo players, which allowed for considerably better flexibility of movement - the predecessor of the tennis-wear we see on court today. Lacoste started his first marketing for the polo shirt, now imprinted with the crocodile emblem, in 1933. And the rest is sportswear history.
Lacoste now sponsors top tennis and golf players, as well as the brand's in-house designer. Portuguese-born Felipe Oliveira Baptista, has boosted the brand's popularity by consistently renewing and reinterpreting the core features of this renowned house for a new age. (The Lacoste Facebook page has nearly 20 million followers and is still growing...) Of course, the fun, sensual attitude of this timeless icon is brilliantly preserved in fragrances for both men and women. Eau de Lacoste, for example, conveys the sensation of white cotton against the skin. It's sophisticated and stylish, ideal for the modern and self-assured Lacoste woman. The fragrance begins with citrus top notes of juicy white pineapple, is intertwined with a pure white floral middle, and ends with seductive sandalwood and vanilla. 'This aroma completes the look for the feminine party-goer, who is beautiful and chic - but her smile betrays a humorous twist...' says Lacoste.
