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Brand
Dior
Dior is known for its scented landmarks; The zingy-zingy, incredibly shareable Eau Sauvage (1966). One of the most daring fragrance inventions of the already daring 1980’s was the revolutionary Poison (1985). More recently, Francois Demachy’s hypnotic J’Adore, an extravagant golden floral that has grown into many distinct concentrations, has become popular. The glittering floral Miss Dior Blooming Bouquet, which exalts peony, mandarin, Damascus rose and white musk- “ like a garment embroidered with a thousand blooms” is one of the most recent fresh versions of the iconic Miss Dior.
One of the few perfume companies having an internal “nose” is Parfums Christian Dior, where Francois Demarchy serves as head of olfactory development. Demachy was educated on natural ingredients while growing up in Grasse, the center of the perfume industry.